[Case Studies](https://jamiegrand.co.uk/case-studies/)

# Luxe Watches

Migrating a luxury retailer from manual workflows to a fully automated DevOps & CRM ecosystem

- Engagement

  Strategic Partnership

- Started

  2017

- Completed

  Ongoing

- Services

  API DevDevOpsAutomation

For over seven years, I have served as the primary technical partner for Luxe Watches. The challenge was not just to “build a website,” but to engineer a system that handles scaling inventory and sophisticated data needs.

![Luxe Watches Homepage Hero](https://jamiegrand.co.uk/_astro/luxewatches.BAFNyc3R_Z1UENJd.webp)

## 01. The Exceptions

Luxe Watches had outgrown their infrastructure. Facing increased traffic and a need for automation, they encountered three critical bottlenecks:

- **Legacy Infrastructure:** Hosting crashed during high-traffic product drops.
- **Fragmented Data:** History was scattered across emails/Excel. No single source of truth.
- **Manual Overload:** Staff were manually typing invoices and stock updates.

## 02. The Architecture

### 1. Roots Stack Migration

We abandoned traditional hosting for a professional DevOps workflow using **Roots Trellis** and **Bedrock**.

By implementing Composer and Ansible, we ensured the codebase is secure and capable of zero-downtime deployments.

```
const stack = ["Trellis", "Bedrock", "Ansible"];
return stack.deploy({ downtime: "0ms" });
```

### 2. Zoho Ecosystem Integration

I engineered a deep integration using **Zoho Flow** as the central nervous system.

- **Zoho CRM:** Stores a complete 7-year history of client interactions.
- **Zoho Inventory:** Online sales trigger instant global stock adjustments.
- **Zoho Books:** Invoices generated automatically upon checkout.

![Zoho Workflow Diagram CRM Integration](https://jamiegrand.co.uk/_astro/zoho.JGWqUImr_1WvGYV.webp)

### 3. Valuation API

To support the buying team, I developed a custom valuation tool. It connects to market data APIs to provide instant, data-backed estimates, drastically reducing time-to-quote.

## 03. System Output

This collaboration has resulted in a stable, automated digital ecosystem.

- **Efficiency:** Finance and Inventory are now fully automated.
- **Stability:** The Roots stack handles high-value transaction loads.
- **Intelligence:** The sales team now possesses a granular “Single Customer View.”

Client

Luxe Watches

[View live site](https://luxewatches.co.uk/)

Role

Lead Developer, Technical Consultant

Stack

WordPressTrellisBedrockAnsibleZoho FlowReactPHP 8.2

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Source: https://jamiegrand.co.uk/case-study/luxewatches/