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About Me

20+ years building the web

Hello, I'm Jamie

I'm a London-based freelance web developer and SEO specialist with over two decades of experience helping businesses succeed online.

From startups to established enterprises, I've worked with clients across e-commerce, healthcare, luxury retail, and professional services. My focus is on building fast, secure, and accessible websites that rank well and convert visitors into customers.

I believe in transparency, clear communication, and delivering measurable results. Whether you need a complete web presence or help optimising an existing site, I bring the same attention to detail and commitment to quality.

Areas of Expertise

Web Development

// Full-stack expertise

  • Astro, React, Next.js
  • TypeScript, Node.js
  • Performance optimization
  • Accessibility (WCAG)

Technical SEO

// Data-driven optimisation

  • Technical SEO audits
  • Schema markup & structured data
  • Core Web Vitals
  • Local SEO & Google Business

Consulting

// Strategic guidance

  • E-commerce strategy
  • Platform migration
  • DevOps & automation
  • Team training

Experience Timeline

2003

Started professional web development, building custom PHP sites and learning the fundamentals of the web.

2008

Expanded into e-commerce and CMS development, working with WordPress, Magento, and custom platforms.

2015

Focused on performance optimisation and technical SEO, helping clients improve Core Web Vitals and search rankings.

2020

Embraced modern frameworks like Astro, React, and Next.js while maintaining expertise in traditional platforms.

Present

Running a boutique consultancy focused on high-performance websites and sustainable organic growth for UK businesses.