Local work, described exactly as it was
Three businesses near here, and what each job actually involved. Two of the three were not
website builds at all. It would be easy to list the names and let you assume otherwise, so
here is the real version of each.
Baby Sensory Waltham Forest — a poster tool, not a website
Baby Sensory Waltham Forest runs classes in Woodford, Chingford, Loughton and Buckhurst
Hill. Every new term and seasonal event needs a poster, and every poster has to meet the
national franchise's brand book — approved fonts, approved colour pairings, official logos.
That left a choice between briefing a designer and waiting days for a single sheet of A4,
or knocking something out with the wrong fonts. I built them a browser-based poster
generator with the brand book written into the code, so getting it wrong is not possible:
a class leader can make a print-ready, on-brand poster from a phone between classes.
Read the full case study.
Nafas Wellness Studio, Woodford — email deliverability, not design
Nafas got in touch because their email was landing in customers' spam folders, which for a
studio that takes bookings by email is simply lost business. It turned out to be a DNS
problem. I tracked it down, fixed it properly, and sorted a few other things while I was
in there. No website was built. It is on this page because it is exactly the sort of thing
a local business needs someone nearby to just deal with — and because Katherine's account
of it, in her own words, is further down this page.
Sitech Loos London — a full rebuild, and the SEO behind it
Sitech have hired out portable toilets across London and the South East for over twenty
years, so they are a London business rather than an East London one, and it is worth being
straight about that. Two decades of reputation sat behind a dated one-page brochure site
whose homepage title tag was duplicated — with the brand misspelled inside it. Construction
hire, events, mains units, disabled access and septic services all shared a single URL, so
a search for one service in one place had no page to land on. I rebuilt it as a fully
static Astro site with its own service and location pages and a quote path designed for
someone standing on a muddy site with a phone in one hand, and I have handled the technical
SEO and the Google Business Profile since.
Read the full case study.
What those three have in common is not an industry. It is that one person picked up the
work, understood the business, and is still the person answering the email. I hand-code
every site from the ground up, so it loads fast, is structured for search, and is marked
up with the local schema that tells Google where you actually work. Everything is fully
managed from £45/month — hosting, SSL, backups, security and content changes handled.